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Sponsored Brands Agency

Build Brand Awareness and Dominate the Search Results

We create and manage Amazon Sponsored Brand campaigns — including video ads — that put your brand at the top of search and convert category browsers into your loyal customers.

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Three Sponsored Brand Formats, Fully Managed

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Sponsored Brand Ads

Banner ads at the top of search results featuring your logo, headline, and up to 3 products. We handle creative, keyword targeting, and ongoing bid management.

High Visibility
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Sponsored Brand Video

Auto-play video ads in search results — the highest click-through format on Amazon. We manage targeting and optimisation; you supply the video (or we advise on production).

Highest CTR
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Store Spotlight

Drive traffic directly to your Amazon Brand Store or custom landing pages. Perfect for category launches and seasonal campaigns where you want to own the shelf.

Brand Building

Full-Service Sponsored Brands Management

Everything from creative strategy to weekly bid optimisation — handled by our PPC team.

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Campaign Strategy

We build a brand awareness and conversion funnel using SB, SBV, and SP together — so your budget works at every stage of the buyer journey.

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Keyword Targeting

Brand keyword defence, competitor conquesting, and category targeting — we map keywords to campaign types based on intent and competition level.

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Ad Creative Guidance

Headline copywriting, product selection strategy, and landing page recommendations to maximise click-through and conversion from your SB placements.

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Bid & Budget Optimisation

Weekly bid adjustments and budget pacing to keep your campaigns live, competitive, and within ACoS targets — all year round.

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Performance Reporting

Monthly reports covering impressions, CTR, CVR, ACoS, and revenue contribution — with commentary on brand awareness trends alongside direct sales.

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Brand Store Management

We can set up or refresh your Amazon Brand Store to align with your SB campaigns and maximise the conversion rate of the traffic we drive there.

Ready to Own the Top of Search?

Tell us about your brand and we’ll put together a Sponsored Brands strategy tailored to your category and budget.

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Common Questions

Yes — Sponsored Brands ads are only available to brand-registered sellers on Amazon. If you’re not yet registered, we can advise on the application process. Brand Registry typically takes 2–4 weeks to complete.
Yes. SBV is one of the highest-CTR formats on Amazon and we manage it as part of our Sponsored Brands service. You supply the video asset (15–45 seconds, MP4); we handle all the targeting, bidding, and campaign management.
SP drives direct-response sales; SB builds awareness and defends your brand keyword. We recommend running both together — SP converts buyers ready to purchase, SB captures people at the beginning of their search journey and stops competitors from appearing on your brand terms.
We advise a minimum of £500/month in SB ad spend to generate enough data for meaningful optimisation. The exact budget depends on your category competition and goals — we’ll recommend a specific figure in your free audit.