Amazon PPC Case Studies | Real Results

Home & Garden · UK

75% Sales Increase in 4 Months — Without Doubling the Budget

A mid-size garden brand was spending heavily on broad keywords with no structure. CPCs were high, TACoS was rising, and organic rank was stagnant.

The Problem

Campaigns were consolidated — dozens of ASINs in a single ad group. The brand could not identify which products were profitable vs which were draining budget. TACoS had crept to 18%.

What We Did

Rebuilt into single-ASIN campaigns for precise bid control
Harvested top-converting keywords from search term reports, moved to exact match
Shifted 40% of spend from Rest-of-Search to Top-of-Search placements
Launched Sponsored Brand Video for hero SKUs to improve CVR
Introduced weekly negative keyword sweeps to eliminate wasted spend

Results After 4 Months

Revenue Growth

+75%

↑ Overall sales increase

TACoS

9.2%

↓ Down from 18%

Top-of-Search Share

62%

↑ Up from 28%

Organic Rank

Top 5

↑ Hero keyword

75%

More revenue. Same ad budget. 4 months.

Kitchen & Home · US

£40K/mo in New Revenue — Zero Increase in Ad Spend

A kitchen accessories brand had plateaued. Revenue was flat for 3 months despite consistent ad spend. They needed growth, not just efficiency.

The Problem

Budget was concentrated on 2 hero SKUs while 8 other products had zero ad coverage. The brand was leaving substantial catalogue revenue untouched, and organic rank was declining on non-hero ASINs.

What We Did

Audited full catalogue — identified 6 high-margin ASINs with organic potential
Reallocated 30% of hero SKU budget to launch campaigns for underserved ASINs
Built competitor targeting campaigns to capture share from category leaders
Set up Sponsored Display retargeting for basket abandoners
Split tested listing images on 3 ASINs using PickFu — improved CVR by 22%

Results After 3 Months

Revenue Added

£40K

↑ Monthly incremental

Ad Spend Change

£0

→ No budget increase

New Revenue ASINs

+6

↑ New revenue streams

CVR Improvement

+22%

↑ Via listing split tests

£40K/mo

Extra revenue unlocked. Same budget. 3 months.

Sports & Outdoors · US

TACoS Halved: 14% → 6% While Maintaining $100K/mo in Sales

A sports brand was running profitable at $100K/mo but bleeding too much on advertising. Every dollar of growth cost too much. The mission: cut TACoS in half without losing sales.

The Problem

$14K monthly ad spend with TACoS at 14%. The brand had no negative keyword strategy, was bidding on irrelevant broad terms, and spending 60% of budget on placements with below-average CVR.

What We Did

Deep search term audit — added 400+ negative keywords in week one
Reduced Rest-of-Search and Product Page bids by 35%, protected Top-of-Search
Paused Sponsored Brands Product Collection (high ACoS, low volume)
Scaled Sponsored Brand Video — it had the lowest ACoS in the account
Implemented dayparting — paused ads during lowest-CVR hours
Built organic rank support through keyword isolation campaigns

Results — Ongoing Management

TACoS Before

14%

→ Starting point

TACoS After

6%

↓ Cut by more than half

Monthly Sales

$100K

→ Maintained exactly

Monthly Saving

$7K

↑ From $14K → $7K spend

$7K/mo saved

Same $100K revenue. Half the ad spend. Pure profit improvement.

Beauty & Personal Care · UK

£34K/mo Revenue — Built from Zero in 6 Months Post-Launch

A new beauty brand came to us at launch with zero sales history, no reviews, and no keyword rank. The brief: get to profitability as fast as possible.

The Problem

New ASINs have no organic rank, low review count, and Amazon's algorithm gives zero benefit of the doubt. Most brands burn cash in the first 3 months with no structured launch plan.

What We Did

Structured 3-phase launch: Awareness → Rank → Profitability
Phase 1: Auto campaigns to gather search term data, identify winners fast
Phase 2: Exact match keyword isolation campaigns to push organic rank
Phase 3: Shifted budget toward profitable keywords, cut losers aggressively
Launched Vine reviews programme — hit 30 reviews in 45 days
A+ Content built with conversion-optimised modules from day one

Results — 6 Months From Launch

Monthly Revenue

£34K

↑ From £0 at launch

ACoS at Month 6

11%

↓ Down from 68% in Month 1

Review Count

140+

↑ From 0 at launch

Organic Revenue Share

54%

↑ Self-sustaining growth

£34K/mo

Profitable at month 6. 54% organic. Built to last.

What Real Growth Looks Like
on Amazon

75% Sales Increase in 4 Months — Without Doubling the Budget

What We Did

Results After 4 Months

£40K/mo in New Revenue — Zero Increase in Ad Spend

What We Did

Results After 3 Months

TACoS Halved: 14% → 6% While Maintaining $100K/mo in Sales

What We Did

Results — Ongoing Management

£34K/mo Revenue — Built from Zero in 6 Months Post-Launch

What We Did

Results — 6 Months From Launch

The StoreStride Method

Free Audit

Rebuild & Structure

Rank & Scale

Protect & Compound

Your Brand Could Be
The Next Case Study

What Real Growth Looks Likeon Amazon

75% Sales Increase in 4 Months — Without Doubling the Budget

What We Did

Results After 4 Months

£40K/mo in New Revenue — Zero Increase in Ad Spend

What We Did

Results After 3 Months

TACoS Halved: 14% → 6% While Maintaining $100K/mo in Sales

What We Did

Results — Ongoing Management

£34K/mo Revenue — Built from Zero in 6 Months Post-Launch

What We Did

Results — 6 Months From Launch

The StoreStride Method

Free Audit

Rebuild & Structure

Rank & Scale

Protect & Compound

Your Brand Could BeThe Next Case Study

What Real Growth Looks Like
on Amazon

Your Brand Could Be
The Next Case Study