Amazon Keyword Research

Find the Keywords That Drive Real Sales on Amazon

We use Helium 10, Brand Analytics, and competitor reverse-ASIN analysis to find the exact search terms your customers use — ranked by volume, relevance, and profit potential.

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Our Research Methods

Six Data Sources, One Complete Keyword Picture

We don’t rely on a single tool. We cross-reference multiple data sources to give you the most accurate keyword picture possible.

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Helium 10 Cerebro

Reverse-ASIN analysis on your top 5 competitors to reveal every keyword they rank for — organic and sponsored — that you could also be winning.

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Brand Analytics

For brand-registered sellers, we analyse Amazon’s own first-party search frequency rank data — the most accurate volume source available on the platform.

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Helium 10 Magnet

Seed-keyword expansion to discover long-tail variations, related terms, and niche queries your competitors may have missed — often the lowest-cost PPC wins.

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Amazon Auto-Complete

Systematic scraping of Amazon’s search suggest feature to capture real buyer intent signals that aren’t yet in third-party databases.

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Competitor Listing Analysis

Manual review of top competitor titles, bullets, and backend terms to find keywords that are driving their organic rank but not yet in any tool’s index.

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PPC Search Term Reports

If you have existing campaigns, we mine your historical search term data to identify proven converters you’re not yet ranking for organically.

What You Receive

A Complete Keyword Research Package

Delivered as a structured spreadsheet with everything mapped, prioritised, and ready to act on.

Your Keyword Research Deliverables

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Master Keyword List — 200–500+ keywords ranked by search volume and relevance score

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Tiered Prioritisation — Tier 1 (high volume / high relevance), Tier 2 (medium), Tier 3 (long-tail) clearly labelled

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Listing Mapping — keywords assigned to title, bullets, description, and backend fields for immediate use

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PPC Seed Keywords — a curated shortlist of 20–40 keywords recommended for your initial Sponsored Products campaigns

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Competitor Keyword Gaps — terms your top competitors rank for that your listing currently misses

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Negative Keyword List — irrelevant terms to exclude from PPC campaigns immediately

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30-Minute Review Call — we walk you through the findings and answer your questions

FAQ

Common Questions

Most single-product research reports contain 200–500 keywords depending on category size and competition. Broader or more competitive categories often yield 600–1000+. We always prioritise quality over quantity — every keyword in the report is vetted for relevance before delivery.

Helium 10 is a data tool, not a strategy tool. Our service applies 4+ years of Amazon selling experience to interpret the data — we tell you which keywords are worth targeting, which are vanity terms with poor conversion, and how to allocate them across your listing and PPC campaigns for maximum impact.

Yes — that’s by design. The report is structured specifically so listing keywords and PPC seed keywords are separate and clearly labelled. Most clients use the same research package for both their listing rewrite and their initial campaign build.

Standard single-product keyword research is delivered within 5–7 business days. Larger catalogues or highly competitive categories (e.g. supplements, electronics) may take up to 10 days — we confirm your timeline with every quote.