Amazon DSP Agency

Reach Buyers On and Off Amazon with Programmatic DSP Ads

Amazon DSP lets you retarget shoppers who viewed your products and reach new audiences across Amazon, Prime Video, Twitch, IMDb, and thousands of third-party sites — all powered by Amazon's first-party shopping data.

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What's Included

Full-Service Amazon DSP Management

Everything needed to run programmatic display and video — strategy, build, creative direction, and optimization.

Audience strategy using Amazon's in-market, lifestyle, and remarketing segments
Retargeting of shoppers who viewed your detail pages but didn't buy
Competitor-conquesting and category-browsing audience targeting
Display and video creative direction (static, responsive e-commerce, OLV)
On-Amazon and off-Amazon placement management across the web
Full-funnel strategy connecting DSP with your Sponsored Ads
Conversion and new-to-brand measurement with transparent reporting
Ongoing bid, budget, and supply-source optimization

Our Process

How We Run Your DSP

Audit & Audience Plan

We review your catalog, funnel, and existing Sponsored Ads data, then map the audiences worth reaching with DSP.

Build & Creative

We structure campaigns by funnel stage and direct the display/video creative so each audience sees the right message.

Launch & Optimize

Campaigns go live and we optimize bids, supply sources, and audiences against your efficiency and growth targets.

Measure & Scale

We report on reach, new-to-brand, and attributed sales, then scale what works into a compounding demand engine.

Proof

Results From Real DSP Accounts

Case data available on request

We share live DSP performance from accounts we manage during your audit, with permission. We don't publish numbers we can't verify — ask us and we'll walk you through real examples relevant to your category.

Pricing

Simple, Scoped Pricing

Scoped after your free audit

Amazon DSP carries higher minimum spend than Sponsored Ads, so we confirm the right entry point and management scope after reviewing your account — no retainer until the plan makes sense for your margins.

FAQ

Common Questions

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform. It lets you buy display and video ads that reach shoppers both on Amazon and across the open web, apps, and streaming — targeted using Amazon's first-party shopping signals rather than cookies.

No. DSP is open to brands that don't sell on Amazon, but it's most powerful when you do, because you can retarget detail-page viewers and measure new-to-brand purchases. If you sell on Amazon, DSP complements your Sponsored Ads.

Sponsored Display is a self-serve format inside the main ads console with lower entry requirements. DSP is a separate, more advanced platform with far broader reach (off-Amazon, streaming, video), richer audience controls, and higher minimums — suited to brands ready to build demand at scale.

DSP minimums are higher than Sponsored Ads and vary by how you access the platform. Rather than quote a number that may not fit your situation, we'll confirm the right starting budget in your free audit based on your catalog and goals.

Yes — that's how we recommend running it. We connect DSP with your Sponsored Products and Sponsored Brands so awareness, consideration, and conversion all work together under one strategy.

Ready to Scale Beyond Search?

Tell us about your brand and we'll put together an Amazon DSP strategy tailored to your category, audiences, and budget.

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